IAB blog by Randall Rothenberg
http://www.iab.net/iablog/ “Want to Target Online? You Better Build Trust”,
AdAge, April 14, 2008, Erik Sherman
http://adage.com/adnetworkexchangeguide/article?article_id=126242 “Why You Should Be in the Media Sales Business”
AdAge, March 3, 2008, Abbey Klaassen
http://adage.com/mediaworks/article?article_id=125459 “ANA: Integrated Marketing Top Issue on Marketer’s Minds”,
Marketing Daily, April 11, 2008, Karlene Lukovitz
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=80424 “Why Some Aren’t Onboard for Online”,
Brandweek, March 9, 2008, Steve Miller
http://www.brandweek.com/bw/news/spotlight/article_display.jspvnu_content_id=1003722104&imw+Y “A New Frontier for Media Companies and Marketers”,
AdAge, March 3, 2008, Steve Rubel
http://adage.com/article?article_id=125432