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In the News

IAB blog by Randall Rothenberg
http://www.iab.net/iablog/

“Want to Target Online? You Better Build Trust”, AdAge, April 14, 2008, Erik Sherman
http://adage.com/adnetworkexchangeguide/article?article_id=126242  

“Why You Should Be in the Media Sales Business” AdAge, March 3, 2008, Abbey Klaassen
http://adage.com/mediaworks/article?article_id=125459  

“ANA: Integrated Marketing Top Issue on Marketer’s Minds”, Marketing Daily, April 11, 2008, Karlene Lukovitz
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=80424

“Why Some Aren’t Onboard for Online”, Brandweek, March 9, 2008, Steve Miller
http://www.brandweek.com/bw/news/spotlight/article_display.jspvnu_content_id=1003722104&imw+Y

“A New Frontier for Media Companies and Marketers”, AdAge, March 3, 2008, Steve Rubel
http://adage.com/article?article_id=125432
"People, Processes, and Organization Must Evolve Now", AdAge, March 31, 2008, Richard Rawlinson, Christopher Vollmer http://adage.com/talentworks/article?article_id=125970