Christopher Vollmer, Oct. 28, 2008
Presentation to the CMO Roundtable of the October 2008 Annual Meeting of the ANA

Rawlinson, Richard, “Beyond Brand Management,” strategy + business, summer 2006
http://www.strategy-business.com/press/article/06205?pg=0

Hyde, Paul, Landry, Edward, and Tipping, Andrew, “Making the Perfect Marketer,”strategy + business, winter 2004
http://www.strategy-business.com/press/article/04405?pg=0

Harter, Gregor, Landry, Edward, and Tipping, Andrew, “The New Complete Marketer,”strategy + business, autumn 2007
http://www.strategy-business.com/press/article/07308?pg=0

CMO Thought Leaders: The Rise of the Strategic Marketer. strategy+business Books, 2007, http://www.strategy-business.com
http://www.strategy-business.com/cmoreader

Landry, Ed, Vollmer, Chris, and Ude, Carolyn, “HD Marketing 2010: Sharpening the Conversation,” Booz Allen Hamilton, October 2007
http://www.boozallen.com/media/file/HD_Marketing_2010.pdf

Vollmer, Christopher; Frelinghuysen, John; Rothenberg, Randall, “The Future of Advertising is Now”, strategy+business, summer 2006
http://www.strategy-business.com/press/article/06204?pg=0  


Marketing Media Ecosystem 2010, IAB Annual Meeting, February 2008
http://www.iab.net/annualmeeting/199383  

Marketing Media Ecosystem 2010 Study Press Releases:
February 2008 - http://www.booz.com/global/home/press_and_contacts/article/40505051
October 2007 - http://www.boozallen.com/news/38890689?lpid=827904  

Vollmer, Christopher, “New Metrics for Media”, strategy+business, Spring 2008
http://www.strategy-business.com/press/article/08114?pg=0