“… captures the dramatic changes taking place in the marketing-media ecosystem and renders them and their implications with striking elegance. …a wealth of practical guidance.”
-- Randall Rothenberg, CEO and President, Interactive Advertising Bureau

“… the book to read if you want to understand the ever-accelerating chaos that now marks the world of advertising, marketing and media… captures the essence of how the Internet is putting control in the hands of consumers, and offers straightforward guidance for executives and companies to not only survive – but thrive – in that world as it changes.”
-- Dave Morgan, founder of TACODA, former executive vice president of global advertising strategy, AOL division of Time Warner

“… a must-read for anyone who wants to succeed in the 21st Century.” … addresses the highest level of consumer-centered advertising and marketing strategy in a way that will pay big dividends for the reader.
-- Robert L. Dilenschneider, CEO of The Dilenschneider Group, former president and CEO of Hill and Knowlton Inc.

“Advertisers and agencies both need to adapt fundamentally to the digital media landscape. This book offers valuable insights to both groups as they map their future.”
-- Mark Read, CEO, WPP Digital

“Always On is a pretty indispensable read for anybody involved in marketing to the 21st century consumer. It offers practical no-nonsense guidance and can offer people 'in the know’ genuine competitive advantage, whilst the others stick their heads further in the sand and kid themselves nothing’s changed!” 
-- Jon Wilkins, founding partner, Naked Communications